Shawn Ring

Fully developed campaign defining Masonite’s seven step value proposition. The campaign was brought to life through the development of a brochure, website landing page, catalog mailing, and trade show featuring augmented reality.

Masonite teamed up with the art students at Howard W. Blake High School in Tampa, Florida to create twenty four unique pieces of artwork that were put on display at the 2018 International Builder Show. Twenty four doors is the average number of doors in a typical home and these unique doors were used to illustrate the visual impact doors can have in a home. The students had an opportunity to showcase their creative talent while gaining experience working on a real project for a major company. I had the great opportunity to spearhead this initiative and work with the talented students to bring this campaign to life.

Developed design and content for quarterly e-newsletters sent out to Florida Medical Clinic’s patients. Driving traffic to website and doctor blogs.

Provided research, developed brand identity, and creative direction for the Masonite Preferred Remodeler Program, an outreach marketing program to engage with the small home remodeler market. The program was built in partnership with Angie’s List to provide training and build brand awareness for Masonite doors.

Provided creative direction to develop various marketing tools for Masonite customers to utilize and promote Masonite’s new line of doors in 2017.

I’ve provided creative direction and coordinated many photoshoots over the years featuring products in lifestyle settings.

Designed product launch brochure introducing Masonite’s new Everland line of doors built for Home Depot. Developed messaging and visual strategy.

Provided creative and art direction for BIC Graphic’s trade show booth. Highlights were oversized cans fitted with real Koozie’s and a wall of Koozie can coolers with unique full color designs.

RCC Koozie brand catalog developed in 2012. Goal was to build brand and product awareness for a legacy brand owned by BIC Graphic.

Developed message and design for a promotional brochure to help explain and promote the process of creating custom calendars with Norwood.

The 2013 Norwood Catalog Collection produced seven catalogs for seven markets. Supplying art direction and photography, I worked with the local design and marketing teams from the U.S., Europe, Australia/New Zealand, Mexico, Canada and South America to produce branded catalogs for each market. U.S. the largest at 768 pages.

The 2013 BIC Graphic Catalog Collection produced seven catalogs for seven markets. Supplying art direction and photography, I worked with the local design and marketing teams from the U.S., Europe, Australia/New Zealand, Mexico, Canada and South America to produce brand catalogs for each market. 

Provided art and creative direction to design team to execute the layout of the 2013 Triumph Calendar Catalog.

Designed a series of direct mail pieces (print and digital) that were sent to past attendees. Each mailer promoted a different automotive show organized by Family Events, a promotional company in Indianapolis.

Logos I developed for various brands.

Working with team leaders from marketing, IT, sales, and manufacturing from Norwood and BIC Graphic I helped to develop the vision on how to unify the two individual brands online. Concept and structure still being utilized today. www.bicgraphic.com

Designs for various projects and customers from earlier in my career.